A great video from Gatorade that features two of the best players in the league.
Preparedness 101: Zombie Apocalypse
Interesting usage of the ever so popular belief that zombies will take over one day to ensure people are prepared for other types of emergencies by the CDC:
http://blogs.cdc.gov/publichealthmatters/2011/05/preparedness-101-zombie-apocalypse/
Very clever take on “Bird’s eye point of view” by Nissan.
It seems they’re heading into a new direction and trying to appeal the younger market. This is made apparent by the tattoos and the laid back vibe seen in the commercial.
When it comes to marketing, Phil Knight is in a league of his own. Prior to forming Nike, he became the U.S. contractor for Onitsuka Tiger. He parted ways after making several million dollars to form Nike. He believed that he needed to sponsor the best athletes and they would be able to market the products for him. At the time in the 1970s, Adidas was the leading firm in the field.
Knight struck gold when he sponsored Michael Jordan in the 1980s, and the rest was history. No other shoemakers can command consistent highly coveted sneakers that have kids line up for hours, or days to secure their pair.
Photo sourced from: http://hiphopwired.com/wp-content/uploads/2012/07/jumpmanMJ.jpeg
An extremely critical point of marketing is to study your audience. A great example is how McDonald’s menu varies throughout the world. In some parts of the world, alcohol, chicken, pizzas, and other obscure items you wouldn’t typically associate with a fast food place are offered. McDonald’s didn’t assume that everyone would eat the same way as Americans so they cater to the locals.
I really like this ad campaign from Patek. The brand is known for making expensive timepieces, and the campaign is trying to push the point that the investment is worth the money because it can be passed on to the next generations. It infers that the firm’s timepieces are timeless designs and overtime, they will incur sentimental value that is priceless in itself.
Picture sourced from http://www.selectism.com/news/wp-content/uploads/2009/03/patek-philippe-advertising.jpg
Luxury brands and marketing part II
A fellow fashion/style hobbyist commented on my initial post. He stated:
“You’ve made good points but I am confused, are you trying to correlate the brands logo to it’s marketing? Because your last paragraph seemed to have jumped to a whole new different topic.
Gucci is really the only one guilty of monogram or logo-heavy clothing. Those LV monogram clothing you see on Busta or Rick are all fakes. Not to say LV doesn’t make monogram or heavy logo clothes but their main clothes are still pretty basic.
Luxury brands and marketing
When it comes to luxury brands, the general public will most likely throw out names like “LV, Gucci, Prada, etc.”
I find it interesting that most members on StyleForum despise those brands (in general). When you mention luxury brands to those guys…brands like Edward Green, John Lobb, Zegna, etc. appear.
What’s the difference? The former brands such as LV, Gucci, and Prada usually have their logos of sort on the items. The latter brands such as Edward Green, John Lobb, and Zegna are more discrete and low key. To the untrained eye, you may mistaken a pair of $1,500 shoes for a pair of cheap Aldos!
The theory is if you have $10 million to spend on creating your products for the public, and you spend 30% of it on marketing campaigns to get your name out there, you would only have $7 million left to develop the products themselves. If you spend minimal to non on marketing tactics, you would have more money to make the products, thus hopefully resulting in higher quality products.
